← All use casesE-commerce & marketplaces · Illustrative

Online retail: true profit per marketplace

The problem

Your products sell across Amazon, Shopify, eBay and Etsy, each skimming different fees, ad spend and return rates. Revenue per channel is easy to see; true margin per channel isn't — so budget and attention go to the loudest channel, not the most profitable one.

Sample dashboard

True profit per marketplace

Revenue is easy to see. This is what each channel actually keeps after fees, ad spend and returns — so you push the profitable one, not the loudest one.

£33,500
Revenue · all channels
£22,827
True profit
Shopify
Best margin · 88%
ChannelRevenueYou keepMargin
Amazon£14,200£8,80462%
Shopify Winner£9,800£8,62488%
eBay£6,400£3,13649%
Etsy£3,100£2,26373%
Shopify is your real margin winner. eBay turns over £6.4k but keeps under half — ad spend shifted from eBay to Shopify nearly doubles its take-home.

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